AR Batting
Cages
A big hit for everyone who plays it
FOOTPRINT
10.5m x 4.5m
height 2.7m
SPEND PER HEAD
£14.12
Players
1 - 10
ROI
14 months
BRAND
BatFast
REVENUE
£997 per sq.m.
Interactive batting cages offering tennis, cricket & baseball gaming options, perfect for a social setting.
With recognizable games, attention-grabbing visuals & compelling playability for children & adults Batting Cages could be the perfect anchor activity for your venue. Self-contained, purpose-built enclosure.
How AR Batting Cages boosts your business
- Enclosed cage for safety & head-turning moments
- Turn taking offers opportunity for F&B sales
- Variable difficulty settings to cater for all guests
- Built for experienced players, enjoyed by all
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Why invest in Tech-Engabled Batting Cages?
Technology-enabled activities combined with high-quality food and beverage are amongst the fastest-growing trends in the hospitality and leisure industry. Batting cages make an excellent venue activity because of their attention-grabbing visuals, recognisable games and playability for both children and adults. By upgrading traditional nets with cutting-edge sports technology, operators can create a newsworthy anchor attraction that connects instantly with their target audience and drives exceptional footfall.
These self-contained enclosed areas are designed for practising and refining baseball, cricket, lacrosse or tennis skills in a highly controlled, immersive environment. A precision ball feeder fires the ball towards the batter, while powerful LED target screens identify points available for successfully striking the ball into a scoring zone. This setup delivers quality gaming graphics and completely transforms the batting experience, going far beyond standard repetitive training.
Operationally, the attraction is designed for rapid throughput and group engagement. The Round Robin Gameplay mode allows groups to take turns in a batting competition, smartly adjusting pitch difficulty to individual age and skill level to ensure everyone stays engaged. Fun features include in-venue leaderboards which enable guests to compete against each other and fuel a lively atmosphere.
With sessions typically charging £20 to £35 in the UK operators secure strong, reliable revenue streams for the exact same price as a basic net session. Guests can hit over 300 balls in an hour, maximising the value and energy of every booking.
Furthermore, the integration of data analytics ensures players return time and time again. Advanced simulators track ball speed, spin rate, exit velocity and launch angle in real-time. Every swing is paired with synchronised video footage, allowing players to create profiles to store their data, review their mechanics and track their improvement over time.
It is a high-yield attraction that elevates standard training into an unforgettable social event.
A Batting Cage Installation
A commercial batting cage installation combines proprietary hardware, computer vision, ball tracking and immersive simulation to deliver an energetic social gaming experience. Whether you are launching a dedicated social gaming venue or adding a dynamic new attraction to an existing leisure space, the setup brings the convenience of professional-grade training tools directly to your guests.
Will it fit? The questions we settle first
We would rather find a constraint at survey than at installation, so these are the things we check early:
- Floor space: ensuring the footprint can accommodate the enclosed cage, ball feeder and safe striking zone
- Ceiling height: confirming sufficient clearance for the cage and screen
- Power and network: establishing reliable connections for the ball machines, video analysis and global profile syncing
- Viewing angles: ensuring LED target screens and in-venue leaderboards are highly visible to spectators
- Access: checking delivery routes for bringing the robust enclosure frames and technology into the building safely
What is included in a Batting Cage installation?
Every project is tailored to the requirements of the venue, but a typical installation can include:
Hardware and play area
- Self-contained enclosed structures designed to safely contain balls during heavy commercial use
- Automated ball feeders that deliver a variety of pitches including fastballs, curveballs and inside deliveries
- Multi-sport capabilities supporting baseball, cricket, lacrosse and tennis within the same footprint
- Minimal space requirements engineered for easy installation across diverse hospitality environments
Technology and guest experience
- Advanced LED target screens providing quality gaming graphics and interactive scoring zones
- Intelligent computer vision and ball-tracking cameras capturing real-time exit velocity, launch angle and bat speed
- Integrated video analysis that pairs every swing with synchronised video footage for deep performance insights
- Round Robin Gameplay mode that smartly adjusts pitch difficulty to individual age and skill level
- Personalised player profiles allowing users to store swing data and measure progress across sessions
- Engaging in-venue leaderboards to drive competition and encourage repeat bookings
Delivery, set-up and support
- Comprehensive site assessment, enclosure planning and customer flow design
- Professional delivery, cage assembly and precision optical camera calibration by expert technicians
- Practical staff training on system operation, profile registration and managing game modes
- Ongoing technical support, data tracking updates and regular software enhancements
Why choose Accelerated Play?
We are constantly looking for creative ways to engage the public in our sport, and put more bats and balls in people’s hands, regardless of their age, gender or level of cricket experience. BatFast’s technology is a superb innovation and they have helped us make cricket fun, accessible and relevant to people who may not have otherwise thought or chosen to have a go at cricket. Would thoroughly recommend.
Leshia
England and Wales Cricket Board, Head of Participation and Growth Team
The Future of
Social Gaming
Starts Here
More Play. More Dwell Time. More Return.
