Spark AR
Bowling
Differentiate your bowling experience
FOOTPRINT
As per your lanes
SPEND PER HEAD
£14.60 / £15.75
Players
1 - 6
ROI
7-12 months
BRAND
Brunswick
REVENUE
£3k - £4k per sq.m.
Spark encourages socialisation, creates Instagram-worthy moments and revitalises interest in bowling
Bowling has pulling power when it comes to footfall, dwell time and F&B spend. Spark creates an experience guests are willing to pay a premium for
How SPARK INTERACTIVE boosts your business
- Set your venue apart with engaging interactive games
- Premium experience you can offer as an upsell
- Interactive experience not simply image projection
- Available for full length & Duckpin Social lanes
BOOK A CALL
Why invest in Spark Immersive Bowling?
Spark® Immersive Bowling takes traditional bowling and surrounds it with a constantly changing world of light, movement, games and interaction. Instead of simply displaying the score, Spark makes the lane part of the experience, creating an attraction that feels fresh, exciting and made for sharing.
Built for casual and novice bowlers as well as experienced players, Spark introduces new targets, challenges and ways to play without losing sight of the reason guests are there in the first place: to knock down pins. More than 15 animation themes give guests a choice of experiences, while Spark’s growing library of interactive Sync games keeps the action changing from visit to visit.
That variety is important in a market where guests increasingly expect entertainment to feel interactive, visual and social. Spark gives families another way to enjoy bowling together, creates a distinctive setting for date nights and parties, and adds an extra dimension to group and corporate events. Guests are not simply playing a game, they are stepping into an experience that looks and feels different from traditional bowling.
For operators, Spark provides an opportunity to create a more premium bowling proposition. The immersive environment generates memorable, social media-worthy moments, while the constantly developing content gives guests something new to discover on future visits. It can be used to differentiate open play, parties and events, helping centres create experiences that guests are willing to pay more for.
Spark Canvas allows you to tailor the background and ball throw trail in select games to match any occasion. Create a birthday party paradise, a captivating brand activation, or a one-of-a-kind event atmosphere.
And the commercial opportunity does not stop at the lane. By keeping guests engaged and encouraging longer, more active visits, Spark can support increased dwell time and incremental food and beverage sales. With the experience driven through Sync, operators can introduce new games, themes and content without changing the fundamental bowling format.
A Spark Immersive Bowling Installation
More than projection. A complete interactive experience
Spark is an integrated combination of projection technology, tracking hardware and Sync software that transforms the bowling experience.
What we check before we start
We would rather find a constraint at survey than at installation, so these are the things we check early:
- Ceiling height - clearance over the lanes and above the pinsetters
- Floor - level, loading, and the depth available if you want subway ball returns
- Length - the full run from approach through to pin deck, plus machine access behind
- Power and services - supply, distribution and ventilation at the machine end
- Access - how the equipment gets from the street to the floor
If a site cannot take a full-length lane there are shorter formats worth discussing. Tell us the constraint early and we will design around it.
What is included in a Spark Interactive installation?
Every project is tailored to the requirements of the venue, but a typical installation can include:
Spark projection technology
- Self-contained Spark nodes incorporating a projector, tracking sensor and IR lighting
- Three or four nodes per lane pair configuration
- Integrated status and error reporting
- 20,000+ hour laser projector lamp life
Interactive guest experience
- More than 15 animation themes
- Spark-enhanced Sync games
- Exclusive Heads-Up Display™ with scores and statistics projected onto the lanes
- Boom Bots, allowing players to score by hitting targets on the lane as well as pins
- Interactive games including Angry Birds, Rival Rumble, HORSE, Friendzy and Pinpix
- Ability to project guests’ own photos into the experience
- Spark Canvas for personalised backgrounds and ball throw trails in selected games
- Custom branding, sponsorship and seasonal content options managed through Sync
Technology and operation
- Integration with the Sync scoring system
- Control through existing Sync scoring tablets
- Automated system operation through scoring settings, reducing day-to-day staff involvement
- Vision™ User Interface designed to enhance the guest experience
- Ability to retrofit Spark into existing standard lane footprints
The result is bowling that feels less like a conventional game and more like an interactive entertainment experience, while retaining the familiar format and objective that makes bowling so accessible.
Brunswick – The Technology Behind the Experience
When investing in technology that sits at the heart of your bowling operation, reliability matters just as much as the wow factor.
Spark is developed by Brunswick and integrated with its Sync ecosystem, bringing immersive entertainment together with the scoring technology already at the centre of the guest experience. Brunswick designed Spark to evolve through new games, themes and content, giving operators an experience that can continue to develop rather than becoming yesterday's attraction.
The hardware has been designed with operational simplicity in mind. Spark uses automated hardware and laser projection technology, with each self-contained node incorporating the key components required to deliver the experience. The system can be managed through Sync, with automated on/off operation helping to reduce staff intervention and support projector lifespan.
For operators, that combination is the real attraction: a visually spectacular guest experience without creating a completely separate system for your team to manage.
Spark. Light Up Your Lanes.
Bowling has always been social. Spark makes it spectacular.
From family visits and parties to date nights, group bookings and corporate events, Spark gives operators another reason for guests to choose their venue, spend more time on the lanes and come back for something new.
Why choose Accelerated Play?
As a company we are always striving for the latest emerging leisure activity and experience. From the moment we first were introduced to SPARK we knew it would fit Out of Bounds and its brand, with its engaging, vibrant graphic and state of the art game interactions. It’s been a pleasure to partner with Accelerated Play, from day one of install to going live, we felt supported throughout. Thanks to all the team at Accelerated Play.
Stuart
Out of Bounds, Group Operations Manager
The Future of
Social Gaming
Starts Here
More Play. More Dwell Time. More Return.
