AR
Darts

Delivering darts to a new demographic

FOOTPRINT

3m x 3m
height 3m

SPEND PER HEAD

£14.71

Players

2 - 12

ROI

4 months

BRAND

501 Fun

REVENUE

£4, 267 per sq.m.

AR Darts blends traditional darts skill with auto-scoring & dynamic gaming graphics

Highly immersive experience, which partners perfectly with F&B ensures an impressive ROI & additional spend

How AR Darts boosts your business

  • Quick ROI & compelling F&B uplift
  • Appeals to large groups of all demographics
  • Low staff input & easy for customers to use
  • Fully customisable games & interface screens

BOOK A CALL

Why invest in AR Darts?

Darts has broken out of the quiet pub corner and stepped straight into the spotlight as an electric, high-energy group game. Today’s guests are ditching passive scrolling and predictable nights out for real face-to-face fun, friendly banter and the thrill of a close game. Augmented Reality Darts captures that craving for connection and turns it into a powerful social magnet, delivering remarkable commercial returns with typical investment payback achieved in just 4 months.

We’ve taken the traditional joy of darts and turbocharged it with sensational projected visuals. Precision projectors deliver glowing targets, moving game zones and vibrant animations onto the real bristle board and protective surround. Powered by commercial Unicorn Smartboard® technology, the system tracks every single throw with pinpoint accuracy. There are no chalkboards, no arguments over the position of the darts and absolutely no maths skills needed, just pure, uninterrupted fun. Up to twelve players can step up to the oche and jump straight into fast-paced strategic battles like Battlefields, Robin Hood, Lives and Killer.

Operationally, AR Darts is an absolute dream for busy venues. Short, punchy game formats keep the momentum high, turns moving quickly and the atmosphere buzzing. The pay-to-play system runs completely automatically, unlocking maximum revenue per square metre. With smart remote management, your team can adjust session timers, change pricing tiers and control lane availability on the fly from any tablet or screen in the building.

Every feature is designed to make players feel like champions and keep the party going. A rugged 15.6 inch IPS Full HD touchscreen console makes setting up names and picking games incredibly easy. Built-in online booking integration lets guests reserve their oche in advance, keeping your lanes packed during peak hours. Best of all, Action Replay cameras catch those epic, game-winning throws in real time, playing instant highlight reels back on overhead screens that get the whole room cheering and create instant social media gold for your venue.

For operators wanting to make a distinct visual impact, full custom branding options allow you to feature your logo, venue colour palette or event graphics directly on the digital displays and physical surrounds. This transforms your installation into a bespoke hero asset that elevates your interior branding.

The commercial benefits extend far beyond direct game fees, too. Because interactive gameplay establishes natural goals and competitive tension, group dwell times increase naturally. The social nature of AR Darts, with gaps for other players to take their turn, results in additional food and beverage spend. Close finishes and scores to settle pull guests back for repeat visits, turning casual players into loyal regulars.

It turns every oche into an engaging, high-margin social hub built around authentic friendly rivalry.

An AR Darts Installation

An Augmented Reality Darts setup brings the ultimate fusion of authentic dart culture and dazzling digital tech straight to your venue floor. By pairing real darts play with smart tracking, high-lumens projection and slick software, we create high-vibe gaming arenas that command attention from across the room.

Whether you are launching a dedicated social gaming venue or injecting fresh energy into a sports bar, hotel or bowling centre, our oche layouts are built to maximise customer flow, spark instant atmosphere and keep footfall growing.

What is included in a AR Darts installation?

We would rather find a constraint at survey than at installation, so these are the things we check early:

Will it fit? The questions we settle first 

  • Ceiling height and projector throw - the projector needs a clear line to the board and surround, so headroom and mounting positions decide what is possible 
  • Ambient light - projection needs reasonable control over daylight and nearby lighting, which we check on survey 
  • Throw-line depth - the full oche run plus room to stand behind it 
  • Wall construction - what we can fix the board, surround and frame to 
  • Power and network - supply at the oche and connectivity for remote management 

We will work with you to overcome any issues which arise to ensure your installation proceeds without an delays.

What is included in an AR Darts installation?

Every project is tailored to the requirements of the venue, but a typical installation can include:

Precision Hardware and & Oche Setup

  • Commercial Unicorn Smartboard® featuring zero-calibration auto-scoring built for heavy commercial play
  • High-density surround that acts as an ultra-clear projection canvas. Available in black or white.
  • Professional dart sets, flights and custom laser-cut oche throw lines
  • Option to add an AR Darts Wall Frame, to create a dedicated space for amps, speakers and the Action Replay camera.

State-of-the-art Tech & Software

  • Ultra-bright short-throw projector mapping crisp targets and game graphics directly onto the board
  • Custom touchscreen console featuring a 15.6 inch IPS Full HD display in a secure commercial enclosure
  • Option for integrated Action Replay camera system capturing key winning throws for instant highlight reels
  • Exclusive AR game suite including Battlefields, Robin Hood, Lives, Killer and Shanghai with regular data-driven software updates
  • Remote management ecosystem for effortless control over session timers, pricing tiers and lane availability

Delivery, Setup & Support

  • Comprehensive site survey, lighting check and customer journey design
  • Delivery, hardware mounting and optical camera calibration by expert technicians
  • Team training covering daily operations, quick resets and board care
  • Direct access to the Accelerated Play online shop for quick reordering of darts, flights and consumables

Why choose Accelerated Play?

Social gaming products

Activities to suit every space

501 AR Darts has been a great addition to our competitive socialising offer and has been really well received by customers.

HWB installed 4 AR Darts at one site as a proof of concept. Now the group has 17 AR Darts lanes, with Social Replay, across 7 sites, intending to roll out to all sites in the near future.

Darryl Lewis

Hollywood Bowl Group, Managing Director

The Future of

Social Gaming

Starts Here

More Play. More Dwell Time. More Return.